Marketing | Hospitality-Marketing

Marketing

H-M specializes in brand development and management. Our marketing expertise facilitates your brand’s outreach through multimedia solutions custom-fit to your needs.

Our robust marketing strategy includes print, broadcast, interactive, and online to accommodate all of your marketing needs.

Interactive marketing is essential to brand success. In addition to print advertisements and direct marketing, we offer video and photo shoot production, digital direct marketing, website design and redesign, as well as online banner ads, landing pages, and SEO optimization.

We monitor our clients’ progress through data capture and analysis services to manage and customize our marketing strategies, ensuring your goals are met. Our digital library management system allows companies to access content with
ease and efficiency.

The H-M SYNERGY-360°™

Our signature H-M SYNERGY-360°™ strategy brings together all of our communications tools to provide an effective integrated marketing campaign.

SYNERGY-360°™ combines marketing, public relations, creative, and social media services into one functioning marketing strategy. All of our solutions work together to generate top-quality business results.

We see the big-picture for our clients. In an integrated marketing campaign, each different tool features the same creative treatment. This strategic approach involves combined support from the entire H-M team, who all bring their special area of expertise – a personalized commodity that competitors envy.

Creative

Our creative team works closely with our clients to create strong and cohesive messaging that stands out across all platforms. This detailed process has yielded excellent results.

We are devoted to strengthening your brand through our creative consistency. Through logo, collateral, and style guide design, we craft powerful strategies for your advertising and digital campaigns.

The combination of traditional and digital materials we provide brings meaningful brand connection everywhere.

Creative services at H-M extend beyond printed material to interactive, web-based designs. Our arsenal of creative services includes: online banners, mobile interfaces, website design, and video/photo shoot productions.

We provide national, offer-driven, lifestyle, and cluster advertisements, as well as direct marketing and collateral.

Public Relations

Client visibility is our top priority. We focus on building strategic partnerships with media outlets that benefit our clients’ public presence.

Through our pre-existing relationships, and our capacity to form new relationships, we are able to augment media outreach for our clients on a local and national level.

We utilize public relations techniques (press releases press kits, editorials and advertorials) in combination with SEO messaging, content development, and journalist / blogger FAM trips for maximum media coverage. Our services also include event planning and execution.

Our integration of public relations and social media produces unified promotional campaigns that reach guests through all communications channels.

Check out our client list

Social Media

Social media is an integral part of our marketing strategy. We deliver full-service social media support across all social networks. The foundation for developing the right social media presence for you, starts with a channel review of your brand and competitors to assess where you rank in the big picture.

Clients receive social media channel reviews to asses individual needs, then content calendars that provide monthly schedules for updating each channel.

Our social media campaigns include hosting blogger events, tweetups, contests, and promotions to keep followers and guests constantly engaged.

H-M ensures that your brand and the voice of your company is consistently represented through every social media outlet.