A chain of luxury hotels and resorts is borrowing from an Internet meme to extend a marketing effort that celebrates the accumulation of experiences and memories rather than the trappings of wealth. Read More.
DOES NETFLIX HAVE A NEW LOGO THAT COULD TAKE OVER THEIR BRANDING? IT APPEARS SO. BUT ALL WE’VE HEARD IS NO COMMENT.
Rattling off the job titles “head of public relations,” “director of marketing” and “social media manager” all in a row sounds like the start of a bad “walks-into-a-bar” joke. In all seriousness, though, if you’re wondering whether your business really needs all three teams and thus team leaders — and how they should operate —
WHAT ARE ESSENTIALLY PRETTIER GMAIL ADS WILL COME AT THE PRICE OF EVEN MORE ADS. The company says it’s “just experimenting” for now. Read More.
While a social media department that exists in a silo is certainly better than none at all, it’s not nearly as effective as an integrated brand strategy. Read More.
A PATENT FILING SHOWS THE COMPANY IS EXPLORING THE POSSIBILITY OF DERIVING MOOD FROM BODY SENSORS, USER HABITS, AND CONSUMED DATA TO BETTER DELIVER TARGETED ADS. Read More.
Cosmologists are closing in one a radical theory of the universe that will link it to human life in a very intimate way. Instead of a cold, lifeless void, the cosmos is about to emerge as a living thing whose operations are intelligent and conscious. What does that have to do with meeting your next
There’s a reason the NBC sitcom The Office was such a huge hit. Everyone can relate to having a bad boss and annoying coworkers. For many of us, the people we work with have the power to ruin an otherwise happy and productive work day. In fact, 33 percent of employees count annoying coworkers as the No. 1 reason
Panelists discuss the latest trends in social media and what hotels should do about them. Read More.
Hospitality-Marketing