One of the major topics of conversation in marketing circles in the past week has been Snapchat’s $750,000 minimum for a day of advertising. The fast growing platform’s extremely ambitious price tag reflects one of the key trends Partnered identified in the 2015 Silicon Valley Corporate Innovation Outlook: the move from organic to paid social. Read More.

#TBT to early Facebook!

Recycling goes upscale. Reuse becomes aspirational. Take a look at the social good trends that will help companies market their brands this year. Read More.

AS IT HITS 300 MILLION USERS, INSTAGRAM IS GETTING MORE AGGRESSIVE ABOUT WEEDING OUT THOSE SEXY SPAMBOTS. Read More.

    From the latest in wearable technology to the rise of the socially-connected traveller, new travel trends are taking the hotel industry by storm. To stay relevant in today’s ever-changing marketplace, hoteliers need to be across the latest crazes and developments. Here are 5 emerging trends from this year’s WTM Global Trends Report that

Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter, Facebook and LinkedIn overnight and marketers knew that, in order to stay relevant, they had to follow suit. Fast forward to today: 97% of marketers use social media to connect with buyers. The problem is, most still haven’t

Today at 10am PST, Instagram is lifting the veil on Hyperlapse, one of the company’s first apps outside of Instagram itself. Using clever algorithm processing, the app makes it easy to use your phone to create tracking shots and fast, time-lapse videos that look as if they’re shot by Scorsese or Michael Mann. Read More.  

If you are a social media-holic, chances are that in the last 2 weeks, you would have chanced upon a video of a celebrity, or an athlete, or a politician dumping buckets of ice and water over their heads. I wouldn’t blame you if you already started wondering if this is a collective attempt towards beating global

Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting. Read More.

WHAT WILL THE HOT TOPICS ON SOCIAL MEDIA BE THREE DAYS FROM NOW? A COMPANY CALLED BLAB IS USING CRYSTAL-BALL TECHNOLOGY TO FIND OUT. Read More.