4 Marketing lessons to learn from the ALS “Ice Bucket Challenge”

If you are a social media-holic, chances are that in the last 2 weeks, you would have chanced upon a video of a celebrity, or an athlete, or a politician dumping buckets of ice and water over their heads. I wouldn’t blame you if you already started wondering if this is a collective attempt towards beating global warming! Well, before you stretch your imagination further, here’s what this ice bucket fuss is all about. Read More.

 

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