In the hotly contested TV advertising wars, 18 online travel brands spent an estimated $624.7 million on national television advertising in the U.S. in 2014. The biggest spending brand was Germany-based Trivago at $108.5 million as it tried to build its brand in the U.S. Trivago edged out the U.S. TV ad spend of

    From the latest in wearable technology to the rise of the socially-connected traveller, new travel trends are taking the hotel industry by storm. To stay relevant in today’s ever-changing marketplace, hoteliers need to be across the latest crazes and developments. Here are 5 emerging trends from this year’s WTM Global Trends Report that