Hospitality-Marketing
From the latest in wearable technology to the rise of the socially-connected traveller, new travel trends are taking the hotel industry by storm.
To stay relevant in today’s ever-changing marketplace, hoteliers need to be across the latest crazes and developments. Here are 5 emerging trends from this year’s WTM Global Trends Report that you won’t be able to ignore in 2015 and beyond.
1. Wearable electronics and mobile
Riding on the heels of the smart phone revolution, wearable technology will become an increasingly important tool for travellers making bookings and receiving notifications in the years ahead. According to predictions by IHS Electronics and Media, the market for wearable devices could reach a whopping US$60 billion by 2018.
Currently, the mobile booking market is valued at US$25.8 billion (representing 8% of the total travel market) and expected to reach 35% of all online travel bookings by 2018. The challenge for hoteliers will be to create platforms that can seamlessly integrate customer experience across different devices, including the new wearables, which are poised to overtake smart phone technology in the years ahead. Read More
