$750k/Day For Snapchat Ads? Welcome To The Era Of Paid Social

One of the major topics of conversation in marketing circles in the past week has been Snapchat’s $750,000 minimum for a day of advertising. The fast growing platform’s extremely ambitious price tag reflects one of the key trends Partnered identified in the 2015 Silicon Valley Corporate Innovation Outlook: the move from organic to paid social. Read More. 01449d8