From embracing TripAdvisor to empowering hotels to take social media into their own hands, Four Season has taken chances on digital that are paying off. Read More.
NOW THAT YOU’VE MADE RESOLUTIONS TO MAKE YOURSELF A BETTER PERSON, IT’S TIME TO THINK ABOUT HOW YOU CAN MAKE YOUR MARKETING MORE AUDIENCE-CENTERED IN 2014. Read More.
As our web presence expands, so does the advertising space. Agencies are using mobile and native advertising to catch consumers’ attention on a variety of online platforms. Read More.
FROM SHAPESHIFTING BRAND IDENTITIES TO DEATH METAL-INSPIRED CORPORATE LOGOS, HERE’S A RETROSPECTIVE OF THE YEAR IN BRANDING. Read More.
Football, Facebook, Friday after Thanksgiving, Four Hundred Channels. What do these four Fs have in common? In recent memory, these cultural, business and social phenomenon have exerted a huge amount of peer pressure for people to opt in. Read More.
In a bid to free women from the curse of ochobo, where small and modest mouths are considered attractive, and flagging sales, Japanese hamburger chain Freshness Burger has launched a new so-called Liberation Wrapper. Read More.
Nelson Mandela, one of the world’s most courageous leaders, has passed away. South Africa –indeed, the whole world – is saying goodbye to a great human being and an incredible inspiration. Read More.
Does it make sense to shop on Black Friday or – with so many retailers opening even earlier – risk indigestion by hitting the stores on Thanksgiving? Is it worth spending one’s day off going elbow-to-elbow with other shoppers to get to the bottom of the bargain basement? The answer, experts say, depends on what
“You cannot force word of mouth.” Tara Hunt explains why not, and how you can leverage social media to work for your business. Read More.
Check out this insightful video on 2013’s most shared advertisements. Courtesy of Mashable.com Watch here!