Does it make sense to shop on Black Friday or – with so many retailers opening even earlier – risk indigestion by hitting the stores on Thanksgiving? Is it worth spending one’s day off going elbow-to-elbow with other shoppers to get to the bottom of the bargain basement? The answer, experts say, depends on what

“You cannot force word of mouth.” Tara Hunt explains why not, and how you can leverage social media to work for your business. Read More.  

Check out this insightful video on 2013’s most shared advertisements. Courtesy of Mashable.com Watch here!

“Which day of the week is best for sending email?” has been a common question since marketers started email marketing. As with a lot of questions about good practice, the right answer is : “it depends“, but it’s fun to speculate. The answer especially depends on whether you are marketing to a consumer or business

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media. Read More.

  Job-seekers should own these habits, and interviewers should focus on them. Find out what they are.

Start with a simple, short statement about what you do professionally and, if you feel like sharing, why you do it. That’s your Bumper Sticker, a one-line branding statement.   Read More.

Ever heard the phrase ‘fake it ’til you make it’? Turns out there’s some truth to it. Here’s a simple tip to make your next job interview, speech, or negotiation more successful. Read More.

This month release of the unemployment report caught those who predict such things for a living by surprise. With 204,000 jobs statistically added this month, and the unemployment rate holding steady at 7.3%, it was one of the stronger reports in quite a while. But was it as good as it looks? Read More.

Typically, gossiping is a way to get a leg up on others. It carries a veiled threat: if you cross me, I’ll spread bad news about you too. And by putting others down, we signal that we’re superior – and that we have access to privileged information. But this kind of gossip is different… Read