Hospitality-Marketing
As this new generation of tech savvy travelers continues to grow in affluence and influence, travel and tourism companies are racing to develop strategies that will better engage with and drive business with this rising new type of traveler.
Revinate is hosting a free webinar on delivering the ideal millennial experience:
Below are a few strategies we’ve identified based off of recent millennial trends.
1. Go Mobile
Mobile travel sales are slated to reach $26 billion this year, more than doubling the amount spent in 2013. By 2017, that number jumps to $55 billion, accounting for one third of all digital travel sales in the country. Undoubtedly, one of the driving factors behind this jump is the millennial traveler.
They’ve come to expect hotels and travel companies to engage them on mobile, and are more likely to use a smartphone to book travel and purchase additional offers.
